My book cover for The Big Smoke is done!

Hello from Cally land! 🙂

Firstly, I’d like to thank all of my wonderful commenters who convinced me that it would be a bad, bad, bad idea to send out Advanced Review Copies of my book The Big Smoke before I have it edited. I’ve taken your advice on board and tucked my impatience in my back pocket. (Sigh…. 😉 )

The next test for my patience is my cover. After many versions and lots of brainstorming with the designer, we’ve finally got it perfect. Considering I had no idea what to put on the cover, I’m thrilled with how it’s come together.

So, you’re probably asking, what are you impatient about? You’ve got the cover, what more do you want? Well now I want to share it with you! It’s taking all of my strength not to include it in this post, because I’m so excited about it.

But again, I want your advice/opinion (I know, I’m so demanding!). How soon before the book is available should I reveal the cover? I’d like to do a blogfest with a fun theme so the cover is revealed on several blogs at the same time, but I’m not sure how long I should wait before I do it.

I’m planning for the book to be available by mid-October, and obviously I’d like to build some buzzzzz before the release. If it was up to me, I’d do the cover reveal blogfest at the start of August, but something tells me that might be too soon and the buzzzzz could fade before the book comes out. When the book is released, I’ll be doing a blog tour and hoping to have some (preferably favourable) book reviews popping up around the blogosphere so that would help to re-build the buzzzzz, but I’d prefer for it to continue to build rather than have to re-build, if that makes sense!

So, what do you think? When is the best time to do a cover reveal blogfest?  Six weeks out? Two weeks out? Somewhere in between?

Also, if you’re keen to take part in the blogfest, let me know in the comments and I’ll add to you the list (and you’ll get to see the cover before everyone else so you can post it on your blog!)

17 Comments

Filed under Self publishing, The Big Smoke

17 Responses to My book cover for The Big Smoke is done!

  1. The Golden Eagle

    Congrats on finishing your cover!

    From what I’ve seen of cover reveals, they come out across a range of dates; but around 2-3 weeks seems to be a happy medium, where buzz can build up but without the book sliding from people’s memories.

    And I’d love to sign up for your blogfest. 🙂

  2. Libby Brain

    I say, “Do you really want to reveal your cover before it’s on the final polished version of the book? ” What is the point of seeing the wrapping if the gift is not accessible? … enticement… tension … or perahaps it’s all about the perspective of the receiver… I’m unsure. Perhaps that’s wherin lies a difference…is it all about blogging … or patience!?

    • The idea behind a cover reveal is to raise interest in the book – enticement, like you say. You provide the book blurb at the same time so people also get an idea of what the book’s about, and hopefully they think, ‘Ooh, I like that cover, and the blurb sounds great. I’m definitely going to keep my eye out for that!’

      But I get the idea you think it would be better to raise that interest when they can actually go ahead and buy the book? Cover reveals are pretty common in the blogosphere, but how effective are they? That is the question! If any other commenters have thoughts on that, let me know! 🙂

  3. One to two weeks sounds ideal to me, and I’d be happy to be involved with the blogfest. Let me know when.

  4. Robyn Martin

    Do not reveal your cover until a couple of weeks out from its release. A preemptive reveal would be like a spoiler and you know how much everyone loves them! I can understand your excitement and anticipation but please exercise control, and congrats on the cover and all your achievements so far. Insert massive cheering.

  5. I’m actually not sure. I do know that it’s better to reveal the cover before you release it. But as for timing, I don’t know. My publisher does the reveal and publishes the same day and I think that’s wrong, but in the end, there’s no data to look at that says what impacts sales the most.

  6. Hmmm… funny. I’m going to be the lone voice, I think. What a shocker.

    Consider this: Ideally you want ARC’s out at least 4-6 weeks before so your readers have time to read and write reviews, etc. The cover needs to be out by then, doesn’t it?

    I don’t think there’s any problem with an early cover reveal (plenty of “big” authors do it). What’s that marketing mantra? Something along the lines of, it takes 15 ‘views’ of a product (on average) to catch a buyer’s eye. I think if the cover is out there early that’s fine. Give that taster, as you said. But expect that enthuasiasm to die down… except when people see the cover AGAIN and it’s the RELEASE, then they’re reminded they were intrigued by it last time.

    If it was me, I’d do a simple cover / blurb on your own blog, twitter, and maybe a few select blogs (like mine, *cough*) early, then go back to working on the book. Keep it all on the down-low, work on giving out ARC’s, getting reveiws, final edits, etc, with a down-counter on your blog until the week before release. THEN do your BIG blog-hop / festival giving away a few copies, and running competitions in the days before AND AFTER release.

    In my opinion, you don’t want to do the big push / blog hop until you have a product out there. That’s the real selling point. Don’t use up your excitement-factor on the cover.

    But that’s just my opinion.

    • What you’re saying makes a lot of sense to me. Now that I think about it, I think it’s a much better idea to do the major blogfest when the book is actually available rather than as part of the cover reveal. Thanks for your thoughts! 🙂

  7. I would think 4-6 weeks ahead of release you’d want to reveal your cover, just make sure your book is available for preorder and that it actually will be ready on the release date. Then you can increase buzz by doing your blog tour between cover reveal and release. I think I’m pretty much with Aimee. My picture book blog audience isn’t ideal for your new adult book, but I would certainly be happy to give you a shout out and post your cover and blurb on the release date or something if that would help! 🙂

  8. I think 2 – 3 weeks is a good window, but I think a full month would also be good for generating buzz and keeping that buzz going. I’ve read the comments, and think I’d be repeating a lot of points others have already made about windows and time frames, so I’ll just let that be.

    But I’d be very interesting in being a part of your blog tour, if you’re still looking for blogs to visit and promote your book.

  9. Congratulations on your decision to publish Cally (I’ve mentioned your upcoming book in my latest mish mash post)!

    I’ve noticed some established authors reveal their next cover on fb up to two months out from publication. As mentioned above, people need to see things a few times to take the purchase step. Good luck with it all.

  10. Looks like J. K. Rowling’s next book just got a cover release, but won’t actually be out till late September! Go figure. http://www.smh.com.au/entertainment/books/rowling-book-cover-keeps-fans-guessing-20120704-21gm4.html

  11. I don’t see any problem with doing the cover release months ahead of time. Getting the blogfest going and working some social media magic will keep The Big Smoke on people’s radar — plus a visual will REALLY help with that.

    And, of course, count me in for any blogging and festing!

  12. I can’t wait to see it!! Rather than write out basically the same thing, I’ll just say that Aimee L. Salter’s advice looks pretty good 🙂 Additional advice: get your ISBN numbers before you do the cover reveal, then you can add the book to Goodreads at the same time as you reveal the cover. Then all the blogs that reveal your cover can also include a link for people to add The Big Smoke to their “to read” lists 🙂

  13. Pingback: Writing my book blurb… let me know what you think! | Cally Jackson Writes

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