More info about the fifth Writers’ Platform Building Campaign


I'm a platform-building campaigner badge

I’m getting super excited about hosting the next Writers’ Platform Building Campaign in September. I have a feeling it’s going to be epic.

For those who’ve been Campaigners before (and also for new Campaigners), I thought you might like to know how Rach and I are planning to structure things this time around. If you have any thoughts or suggestions, please feel free to let me know in the comments. If you missed my announcement post about hosting the next Campaign, it would be a good idea to pop over and read that one before reading the rest of this one.


One of the biggest aspects of the Campaigns is the groups. As regular Campaigners know, after you’ve signed up to the Campaign overall, you then head over to the groups section and pop your name down in one or more groups. The idea is that you become bloggy buddies with the people in your group/s by visiting their blogs and commenting regularly throughout the Campaign (and forevermore, if you find bloggers you like!).

Past Campaigns have had both large groups and small groups, and we’ve done a bit of brainstorming about what we think works best. This year, groups will have a maximum of ten Campaigners. Hopefully, this will allow group members to really get to know each other as it will be manageable to support all of your group members throughout the Campaign. Campaigners who have time to support more than ten people will be welcome to join more than one group.

One of the biggest ways we support our fellow group members is by subscribing to or following their blogs, so make sure it’s easy for people to follow/subscribe to your blog by having all of your options easy to find in your sidebar (for example, follow by email, RSS, Twitter, Facebook, Google Friend Connect if you’re on Blogger etc).

As per tradition, there’ll be groups based on genre/category (such as fantasy, young adult, new adult, romance), but there’ll also be ‘mixed bag’ groups for Campaigners who want to connect with others outside traditional boundaries. Groups for newbie bloggers have been really well received in the past (I know, because I was in one once!) so we can’t go past having those again as well.

Campaigner Directory

A new addition to the Campaign will be a Campaign Directory, which will list each Campaigner, their blog address, writing genre/s and/or category, Twitter handle, location (country and state/province – completely optional), names of any published books, and where they’re at with writing (e.g. just starting out through to several published books). That way, if Campaigners are interested in connecting with others at a similar stage (or in the same location), they can!


As I said in my previous Campaign post, there will be two awesome Campaigner Challenges and, hopefully, oodles of prizes. We’ll be streamlining the prizes this time to make it easier administratively and also to make sure winners get prizes they want/need.

What do I mean by that? Well, before we were writers, we were readers, so I’m assuming we all like books. Thus, all of the prizes for this campaign will be books – e-books, hard copy books and vouchers for books. This means no manuscript critiques etc. Don’t get me wrong, critiques are extremely valuable, but you have to be at a particular stage of writing to make use of them, which may not be the case for our Campaign Challenge Winners. But we can all never have too many books to read!

Your turn 

What do you think of keeping groups to ten Campaigners only? Are there any other groupings you’d like to see? What are your thoughts on having a Campaign Directory? Do you think it will be useful? Is there any other info you’d like to see included in it? And what about the prizes – would a big pile of free books be your ultimate reward? Rach and I would really love to hear your thoughts so please don’t be shy in commenting!


Filed under Writers, Writers Campaign, Writing

10 Responses to More info about the fifth Writers’ Platform Building Campaign

  1. Have you ever considered about adding a little bit more than just your articles?
    I mean, what you say is fundamental and all.
    But just imagine if you added some great photos or video clips to give your posts
    more, “pop”! Your content is excellent but with images and
    video clips, this website could certainly be one
    of the very best in its niche. Excellent blog!

    Also visit my web-site: proactive Makeup Products

  2. Good luck with the campaign, Cally. You sound so excited!

  3. Ten sounds like a good number. There were a lot more the year I participated and only a few returned my follow and comments. With a smaller number, people will have a chance to become friends.

  4. I think 10 is excellent, but I with a number that small I would also worry about getting stuck in a group of Campaigners I’ve already connected with on previous campaigns (especially since this’ll be my 3rd go-through). I don’t know if a larger number (15-20) would help prevent that or not. If I think of something to counter-act that, I’ll pop back here.

  5. I really like the number 10, as it seems a lot more manageable to connect with and support 9 other people rather than … many more! What Rebekah says is possibly a concern, but perhaps you’ll have a number of linky lists open in each category, and if people see that they know everyone in some of the lists, they could choose a different list to sign up to. But then I suppose you also run the risk of having lists with only 5 or so people signed up because no one wants to join that group and instead they start new ones!

    Oh, and how kind of Proactive Makeup Products to drop by and tell you how to make your posts “pop”!

  6. 10 for a group is good – esp if one wants to join more than one group – my only beef about the last two campaign s has been the voting sytem – folk with large numbers of followers will usually get high votes as opposed to newer bloggers, or newer bloggers would have to spend a great deal of time touting for votes – it does not seem a fair way of doing it – and the links to the pictures of bloggers to vote for always seemed to be malfunctioning – if comps are being run (and they are fun and do get ones head out of comfort zones very well) – it would be good to have a panel of judges – I heard on my blogging grapevine of many folk who eihter didn’t join up because of this or as myself wouldn’t participate in the compeitions because of the hassel involved:(

    Looking foward to another platform:)

    • Cally Jackson

      Thanks for your thoughts, Alberta. 🙂

      It’s interesting you say that about the voting system for the challenges, because for the last few, there have been two ways of awarding prizes – people’s choice and a judging round. People’s choice is based on the ‘like’ system while the judging is done by volunteers who shortlist based on set criteria. I think it’s useful to have both as it means people can get involved by ‘liking’ their favourites, but there is also the more ‘fair’ process of rounds of actual judging. Prizes are awarded to the winners of both.

  7. Great approach to the new Campaign Cally!

    Hi Alberta, *waves* – the “popularity contest” for votes was definitely something that came up as an issue in a couple of the earlier Campaigns, but as Cally said in her comment above, “Peoples’ Choice Awards” were only one component of the much larger judging administration – the majority of prizes were awarded by a panel of judges who read and judged each entry so everyone would be equally considered. I found (and received heaps of feedback along these lines) that the voting gave Campaigners a much greater sense of community and encouraged more participation than just setting up a judging panel alone, which is why we decided in the end to keep Peoples’ Choice Awards. [Cally, maybe we could take another look at the prize distribution, so only 1/3 or 1/4 of the prizes are given as a result of the Choice Awards, which should help with these concerns?].

    As for the malfunctioning links, I did my best to correct all the errors that came to my attention, but it’s the Campaigners themselves who enter their own link address to their entry into the Linky Link form – we’ll put another note like last time to remind them to take care with their typing to avoid errors 🙂

    Not long to go now 🙂



Leave a Reply

Your email address will not be published. Required fields are marked *